Let’s Be Honest — The Toronto Market Isn’t Easy Right Now
If you’re trying to sell a home or condo in the Greater Toronto Area right now, you’re probably already feeling the tension: more listings, hesitant buyers, and a lot of inventory sitting longer than sellers expect.
Over the last few months, I’ve helped clients navigate this environment successfully—not by crossing fingers, but by facing the market head-on with strategies that work.
Here are my top 5 lessons for getting your property sold in today’s market, based on what’s actually moving listings—not just what sounds good on paper.
✅ 1. Price Aggressively in a High-Inventory Market
Let’s call it like it is: price is everything.
“If you’re not priced aggressively, you’re going to sit on the market.” — Mike Yat
In this kind of market—where buyers are cautious and have options—overpricing is a killer. I always tell clients: “I get that you want to get this price, but you’ve got to look at the facts. If there’s more inventory and your property doesn’t stand out, you’ll get skipped over.”
It’s not about “giving it away.” It’s about being smart from the start—before the listing goes stale.
🎯 2. Know Who Your Buyer Is—And Market Accordingly
One of the most important steps before listing is figuring out who the likely buyer is.
“Our market isn’t always first-time buyers. Sometimes it’s someone who’s already made their millions—looking for peace of mind, great security, and solid amenities.”
If you’re selling a condo with high maintenance fees or boutique features, don’t shy away from it. Lead with the value those features offer—the concierge, the gym, the location, the lifestyle.
Marketing to the wrong audience is like showing up to the wrong party. Know who you’re selling to.
🛠️ 3. Prepare Meticulously—Don’t Leave Anything to Chance
In 2025, condos are competing fiercely for attention. That means you can’t afford to cut corners.
“In the condo market in 2025, you don’t want to take a chance on nothing. You gotta do everything.”
This means replacing worn-out floors, updating appliances, upgrading lights and window coverings—even if it feels “good enough.” I’ve seen firsthand how the right prep changes the showing energy and drives better offers.
Photos sell showings. Details sell offers.
💡 4. Get Creative With Deal Structuring
When buyers are cash-strapped or on the fence, a bit of creativity goes a long way.
“Let’s throw in the furniture, to sweeten the deal!”
Some agents stick to traditional pricing strategies. I prefer to look at the net outcome and figure out how we can make the deal work for both sides, especially if it helps my client achieve their goals.
🗣️ 5. Be Transparent and Direct—With Everyone Involved
From pricing conversations to tenant notices during a sale, I believe in full transparency.
“I told him the price might be too high, but he wanted to try. I was clear: the market is the market.”
The more honest we are upfront, the smoother the entire process becomes—for sellers, buyers, and tenants alike.
🔑 What Makes This Approach Different?
Here’s what I do differently as your agent:
- Hyper-Factual, No-Nonsense Advice – I don’t sugarcoat or speculate. I show you the data and we make decisions based on what’s happening now.
- Aggressive Yet Strategic Pricing – I’ll never recommend starting high “just to test.” That strategy kills momentum.
- Hands-On Listing Prep – From recommending light renos to helping choose vendors, I’m with you every step.
- Creative Deal Structuring – I’ve helped clients close with cash-back offers, extended closings, or rent-back options when needed.
- Client Education – I explain legal notices (N4, N12), landlord-tenant strategy, and offer structures so my clients never feel lost.
✋ Selling Soon? Let’s Talk Strategy.
Whether you’re listing next month or just exploring your options, I’ll give you a clear, no-pressure breakdown of what your property needs to succeed in today’s market—and whether now’s the right time for you.
📞 Book a free strategy session with me, Mike Yat, and let’s sell smarter.
