This spring, one thing became crystal clear: Being a realtor isn’t enough. With listings up and buyers more cautious, it wasn’t just about who had a sign on the lawn. It was about who could actually move the deal forward—with strategy, transparency, and grit.
Here’s what set the best agents apart this season—and what clients should look for when choosing who to trust with their listing.
1. They Know the Market, Not Just the MLS
It’s one thing to run a CMA. It’s another to walk the street, know the building, and understand how long things have been sitting.
“Go spend an hour and look up the building, look at the sales, look at the listings…”
Good agents aren’t guessing—they’re guiding.
2. They Lead With Honesty, Not Hype
Top agents tell the truth—even when it’s hard. If the seller’s price expectation is off, they’ll say so.
“The expectation of what the client wants is above 1.1… I don’t think we’ll hit 1.2 in this market.”
You earn trust by managing it, not inflating it.
3. They Follow Up—Personally
After an open house, I send a full recap. Who came, what they said, and who might be serious.
“There was a construction guy there that really liked the house…”
It’s a small touch, but that human follow-up builds momentum, builds rapport, and gets deals done.
4. They Use Video, Social & Storytelling—With Purpose
It’s not just about being on Instagram. It’s about using content to showcase the unique story of a home—its layout, upgrades, lifestyle, and value.
If a feature is important, show it. If something sets a listing apart, tell people why.
5. They Adapt Quickly
Strategies that worked a year ago? Not guaranteed now. Top agents adjust fast. They monitor, show feedback, watch how the competition is doing, and shift gears without ego.
Mike’s Advice for Fellow Agents (and Sellers Choosing One):
“It’s about experience, resilience, and being solutions-oriented. Be transparent. Be present. Follow through.”
In a crowded market, the agent who listens more than they pitch—and who’s relentless about detail—is the one who stands out.
